We've eliminated several steps that usually accompany the process of ordering flowers. How does it usually happen? You have chosen the perfect bouquet among those presented on the website, and here the fun begins. You are informed that not all flowers are in season and indeed available at that exact moment, you are offered replacements for the missing components of the bouquet/composition, perhaps they take some pictures and send them to you for your approval of the flowers picked. Let's say you immediately approve the replacements, agree on the selected flowers after having seen the photographs. Let's go further. The florists proceeds to assembling the bouquet, and after that the photo of the created bouquet is again sent to you for your approval. Supposedly this time again you approve everything at once, without asking for any adjustments/changes/alterations being made either to the bouquet itself or to it's packaging. Okay, so only now can the bouquet be finally sent out for delivery. How much time have You lost?